Identify three key characteristics of the marketing concpet Essay

The first trait is to target a certain part of the market in erect to satisfy the majority of guests, by doing this Britvic had to figure out not lonesome(prenominal) who had a need for their product, but to a fault who was most likely to buy it, by finding out this type of cultivation they would have to consider following factors much(prenominal) as, age, gender and other factors in order to determine how their products would fit into the customers lifestyle. The second characteristic would be identifying their customers need and finding out what a customer would actu tout ensembley be looking for in Britvics products, by doing this Britvic would have to drug abuse customer focus groups, surveys/questionnaires and gather this info based on a putting green customers expectations of their products. Last but not least, fit in to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of Britvic are responsible for c ustomer merriment and only in that way their goals canful be achieved.Explain Britvics little and macro surroundingsMarco forces of marketing environs can affect all organisations in operation(p) in market. External marketing environment consists of six categories of forces political, economical, social, technological, environmental and legal (Dibb, 201276). Those forces are uncontrollable and often called PEST or PESTEL. Generally, businesses can prepare for the unexpected by using PESTEL analysis. For example a smart legislation of telly advertising of forage and drink to children has led to the use of non television campaigns i.e. sponsorship and celebrity endorsement like Wimbledon or British pantomimes play an important federal agency in Britvics marketing strategy. little environment factors are factors close to a business that have a read impact on.