Cpk Case Essay

calcium Pizza Kitchen, Inc. (CPK) is a United States base dining restaurants chain. The company primarily offers a mixture of assortments of hearth-baked pizza pies, a simple variety of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK operates across more than 253 locations in 32 states, the dominion of Columbia and 10 foreign countries. It owns 205 and 48 franchised restaurants across the world and is headquartered at Dover, Delaware.An external analysis of the California Pizza Kitchen reveals several challenges facing the traffic Political, economical, social and technological changes to be specific. CPKs communication strategy focuses on marketing the California Pizza Kitchen brand through many seminal and non-traditional avenues. As one of the pioneers of premium pizza, they continue to benefit from field of study media solicitude featuring their co-founders and co-CEOs, Richard Rosenfield and Larry Flax, this is believed to provide CPK with a notewo rthy competitive advantage.New restaurant openings, high-profile fundraisers and media events before long serve as the focal point of their public relations and media outreach efforts. As early as 2009 CPK landed a sponsorship agreement with the Los Angeles Angels of Anaheim and the Los Angeles Kings to promote California Pizza Kitchen at Angel Stadium and STAPLES Center, respectively. In the same social class their public relations efforts led to coverage on a national level in various outlets including the Business Week Magazine, ESPN the Magazine, Los Angeles Times, USA Today, debate Street Journal, The View, FOX National News and CNBC Power Lunch.CPKs heading is to expand its leadership position in the restaurant and premium pizza market by selling original, high quality pizzas in increase to creative salads, distinctive pastas and related products and by providing extraordinary customer service, so building a high degree of customer loyalty, brand sentiency and superior returns for stockholders.To reach these objectives, CPK plan to increase the market share by expanding their restaurant base in new and existing markets, leveraging their partnerships in non-traditional and retail channels and offering inventive menu items. CPK is pursuing a disciplined growth strategy that, to be successful, depends on the qualification and the ability of franchisees and licensees to open new restaurants and to operate these new restaurants on a fat basis. Successful growth depends on numerous factors including the hiring, training and retention of subordinate working ersonnel, especially managers competition for restaurant sites negotiation of favorable guide terms timely development of new restaurants, including the availability of construction materials and drive management of construction and development costs of new restaurants securing required governmental approvals and permits competition in our markets and general economic conditions