A Common Swot Analysis of Unilever and P & G Essay

Common StrengthsThe strong branding of the ii companies make them one of the most successful brands in the world. Extensive implement in marketing in different market segments and is both of the beat out marketers in the world. Known for its diverse brand portfolio. The companies are able to customize their global products and brands correspond to the local preferences. Significant scales of scope and economies in their operations Access to global resources and synergy of resources and operationsCommon OpportunitiesUsage of online sociable networks and internet marketing techniques. Rise in purchasing power and nation in developing countries (China, Indonesia, Thailand-these markets are less saturated and less competitive) change magnitude need for healthy products due to better consumer awarenessTHREATSThere is a cut throat competition in the fast moving consumers goods markets to solar day The other competitors are making their product portfolios diverse day by day and usin g different marketing and promotional strategies to outgrowth their market share. In the market many substitutes are available for products at cheaper prices. This is specially affecting the strategy of P & G Due to recession, the consumer disbursal has decreased globally. Also, the prices for raw materials are increasing so cost to the play along is increasing. Government interventions in developing marketsWEAKNESSESThe large scale operations of the two companies make the cultures heavy and processes slow. This also leads to quality control problems. Complex organisational structures (dealerships with many associates, joint ventures and agency relationships) Lack of direct connection with eventual(prenominal) consumers due to dependence on retailers and wholesalers(in Western countries retail giants such as Tesco, Asda and Sainsbury are very strong and have the ability to dictate spacious multinational companies). Inefficient management of brands (being unable differentiate be tween stars,cashcows and dogs according to Mandelow s Matrix eg-25 brands of Unilever account for 73% of global sales and or so half of P&Gs sales come from its hap ten brands)