Wednesday, July 31, 2019
Sales Manager
In order to use the full potentials of the employees, the organization needs to motivate and encourage them. By motivating the employees, their performance level increase that results in better achieving organizational goals. However, according to Maslowââ¬â¢s theory, the organization needs to cater to employees five basic needs: physiological, safety, belongingness, esteem and self-actualization (Jones, George, Hill, 1998). Among them, physiological need is the most basic and important one. In this need, all employees need is an ample pay scale in which they fulfill their basic survival needs such as food, residence, clothes etc. Now analyzing the problem faced at NL&C, the management needs to find the reasons for the lethargic attitude of the employees toward their work. The most probable complaints that the employees at NL&C do is that their basic stipend is low. The employees do not feel motivated towards their job that affects to the organizationââ¬â¢s performance. The HRM needs to review the employee policy and ask the top-management to make an increase in their salary. Besides that, the management also needs to introduce the scheme of rewarding the employees with bonus rewards in which, if the employees are able to achieve a certain sales target, they would be given additional pay. In this way not only will they get intrinsically motivated, but will also show their interest in their job tasks (Kreitner, Kinicki, 2004). In order to motivate the employees more, the top few employees of the month should also be awarded with perquisites. In this way, a sense of competition among employees will arouse and they will work harder and inclined towards their achieving the goals. Besides monetary motivation, the employees can be motivated by providing them with good job environment and ambience. The employees should also be given of certain level of delegation which triggers their decision-making power. The employees should also be given the sense of promotion on the basis of their performance. Thus the management needs to address to all those motivating factors in order to encourage them and make them work to their full capabilities. Once the NL&C management would take this initiative, there is definitely going to be a change in the employeeââ¬â¢s attitude and will try to perform at their utmost level, which will result fruitful for NL&C for both short and long-term basis.
Tuesday, July 30, 2019
Microelectronics Reliability Essay
Abstraction Micro-Electro-Mechanical Systems or short MEMS, is a engineering that is basically a combination of electro-mechanical stuffs and mechanical technology at a micro graduated table. The engineering used for fiction is derived from the IC fiction procedures and typically ranges from one micrometer to several millimetres. The MEMS engineering finds its usage in assorted applications where for case, micro detectors and/or micro actuators are needed. As its name suggests, MEMS devices are basically mechanical devices that can dwell of fixed parts or a combination of fixed and traveling parts. However this besides gives rise to dependability issues due to both electrical as mechanical issues [ 2 ] s.a. stuff weariness, stiction, dazes etc. The dependability can be greatly enhanced [ 1 ] turn outing the engineering can be suited for usage in high terminal applications. The end of this essay is to present and familiarise the reader to an extent with the operation and the dependability issues of a MEMS accelerometer. First the working of a MEMS accelerometer will be covered after which its dependability will be considered. Here assorted dependability issues will be considered after whichâ⬠¦Ã¢â¬ ¦..someâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.solutions will be given on how to cover withâ⬠¦..someâ⬠¦..ofâ⬠¦..the dependability issues. Finally a decision will be drawn if the presented solutionâ⬠¦Ã¢â¬ ¦.solutionsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦..are bettering the dependability.IntroductionMEMS engineering devices have established a repute over the old ages as capable detector and actuator devices doing assorted information garnering techniques possible. The engineering enables applications to garner information from the environment in assorted spheres merely to change over them to the electrical sphere. Following to the electrical sphere, the detectors can be fabricated to observe mechanical, thermic, chemical, magnetic and optical signals. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Give some more illustrations about the usage and demo some images etc. particularly mention the usage in automotive industry â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ One noteworthy illustration that possibly talk easy to the head is the usage of MEMS detectors in the modern smartphones. The detector enables the phone to observe up from down for assorted maps s.a. exchanging to a larger screen, GPS applications and game characteristics where the phone detects the tilting for playing some games. Figureâ⬠¦ ..shows the usage of accelerometers germinating over the old ages. [ 4 ] As the figure points out, the MEMS accelerometer had made its first visual aspect as a clang detector in an airbag. From there it evolved to be used even in playthings where it needs to be inexpensive and is produced in a high volume. However an application in toys doesnââ¬â¢t need to be extremely dependable unlike the usage in application for automotive terminals s.a. the airbag where a life can be saved depending on the right operation of the detector.1. MEMS accelerometerBasic operationFiguresâ⬠¦shows a basic MEMS capacitive accelerometer. [ 4 ] â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ . The MEMS detector shown uses two home bases connected to the cardinal mass w.r.t the fixed home bases as differential capacitances. The electrical capacity is given by The two home bases attached to the cardinal mass signifier series electrical capacities with the fixed home bases. When there is acceleration the mass will travel in the positive or negative way depending on the motion. This in bend will ensue in positive or negative electrical capacity and depending on the distance the capacitances are smaller or larger. Thus for positive motion one capacitance will increase positively while the other will increase negatively, or frailty versa for negative motion. When there is no acceleration the movable mass will be back at its place due to the snap belongingss of Si which consequences in a place equidistance between each outer plates. This will ensue in zero electromotive force on the cardinal home base as the electrical capacity on each side are equal ( except for the sine ) . This is because the outer home bases can be driven with a square moving ridge with the coveted frequence so that one home base sees a positive signal while the other sees a negative signal, and frailty versa. For positive motion the end product square moving ridge is in stage with the input signal resulting in a greater magnitude when demodulated. For negative motion this is the antonym. The described device has merely two outer home bases which means that the sensitiveness will be low. To increase the sensitiveness the figure off traveling fingers ( outer plates ) must be increased [ 1 ] . However every bit will be shown in the text, the more moving parts in the accelerometer the higher the chance of failure.2. Common MEMS failure mechanismsAlthough the MEMS engineering has proved its worth, there are many failure mechanisms that need to be considered when planing to hold a qualitative merchandise at the terminal of the processing. Tableâ⬠¦ [ 6 ] summarizes the common failure mechanisms of MEMS devices:FailureCauseMechanical FractureOverload, daze ; Corrosion ; FatigueStictionVan der Waals force ; Capillary force ; Chemical bonding ; Electrostatic charging ; Residual emphasisCharge accretionElectric emphasis ; Radiation ; Improper handlingWearAdhesion ; Abrasion ; Corrosion ; Surface wearinessCreep and wearinessIntrinsic emphasis ; Applied emphasis ; Thermal emphasisElectric short and unfastenedDielectric stuff debasement ; ESD, high electric field ; Electromigration ; OxidationContaminationIntrinsic ( e.g. , crystal growing ) ; Manufacturing-induced ; Usage enviro nment-inducedAs the accelerometer is considered as the instance survey, merely some of the failure mechanisms are of involvement. The most of import failure mechanisms are Mechanical breaks. Following to that stiction is besides of import as the accelerometer contains traveling parts. In ulterior subdivisions some solutions will be presented on how to better some of the failure mechanisms.Mechanical fracturesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Mechanical break is the most common failure manner and largely is a consequence of Shocks. Dazes are fundamentally sudden accelerations. While usually an accelerometer operates under conditions merely holding to cover low g-shocks s.a. in consumer electronics, auto clang detectors need to defy much more than that to be dependable. Apart from dazes the mechanical failure manner can besides be a consequence of in-use-stiction as a consequence of suspended parts doing contact that under normal conditions doesnââ¬â¢t occur. The latter will be shows in the fol lowing subdivision.Reducing mechanical breaksTo better the MEMS accelerometer assorted methods can be used. One normally used method is to restrict the motion of the cogent evidence mass by implementing a stopper. Figureâ⬠¦..shows an execution of the latter. [ 7 ] The T-shaped construction is the stopper. By implementing the stopper, the break of the back uping beams can be avoided as the maximal emphasis on the beams given by the snap is non exceeded. Following to restricting the emphasis it besides prevents the in-use-stiction as the moving parts are prevented from doing contact with the fixed parts. â⬠¦Ã¢â¬ ¦..fatigueâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦..shocksâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..StictionStiction is one of the most common failure mechanisms in MEMS and occurs where suspended constructions are used ( traveling parts ) . When different parts s.a. the fixed fingers in the accelerometer make contact, these can stay affiliated to one another. Figureâ⬠¦Ã¢â¬ ¦ . [ 6 ] â⬠¦shows some illustrations of sidelong or/and perpendicular stiction. Figâ⬠¦ Examples of assorted stiction ( a ) no stiction ; ( B ) merely sidelong stiction ; and ( degree Celsius ) lateral and perpendicular stiction [ 6 ] . The stiction occurs peculiarly in micromachined constructions where the surface country to volume ratio is big ensuing in a typically little stiffness of reconstructing springs. The stiction can hold assorted causes and most of these can be due to processing, elevated RH degrees and dazes. The adhesion occurs either due to van der Waals, electrostatic forces ( trapped charge ) , capillary forces or a combination of these [ 7 ] .Reducing stictionAs the failure mechanisms of MEMS devices are progressively researched, many ways have been proposed to cut down stiction. Some of these where:Modifying the structural stiffnessDesign of the traveling parts with higher stiffness to get the better of the stiction forceSurface chemical scienceUsing hydrophobic surfaces to forestall H2O from coming into contact with the MEMS structures as H2O causes capillary force and hence stiction [ 6 ] . Alternatively a hermetic waterproofing can be usedRough surfacesRough surfaces reduces the Van der Waals f orce and with that the stictionImplementing a stopper to restrict the motion of the cogent evidence mass ( see old subdivision )Anti stiction coating3. DependabilityDefinition of the dependabilityBefore discoursing the dependability of an accelerometer, the definition of dependability must be considered. Reliability is defined as the chance of a certain merchandise to execute harmonizing to its specifications within typical operating conditions for the expected life-time [ 2 ] . The expression for this is given by As for the failure rate, which is defined as the ratio of the entire figure of failures to the entire operating clip [ 1 ] . Thus ? For measuring the dependability there are several standard theoretical accounts that can be used, viz.The exponential dependability distributionThe binomial dependability distributionThe Poisson dependability distributionWeibull dependability distributionIn this text the exponential signifier is used for the dependability analysis as its less complex than other lifetime distribution theoretical accounts. Then the dependability is given by In world the failure rate is besides a map of clip. The failure rate ( as a map of clip ) follows the behaviour of a bathing tub curve [ 1 ] . [ 2 ] The infant mortality part is caused by merchandise defects and perchance besides by cognize how restrictions like when proving paradigms [ 2 ] , as for the wear-out part, this is merely as its name suggests. Here the chance of no failure before clip T is given by [ 9 ] When ciphering the failure rate for increasing smaller intervals of clip, the jeopardy rate H ( T ) is obtained, with However, because we are sing the exponential failure distribution, the jeopardy rate will be changeless and equal to the failure rate. Here we can see merely the utile clip from the bathing tub curve, that is, most infant mortality failures ( with ruinous defects ) can be filtered out during fabricating trials [ 1 ] . This means that we can see the failure rate to be more changeless and therefore the instantaneous jeopardy rate H ( T ) is merely the failure rate.4. Dependability of a capacitive accelerometerAs was stated in the Introduction subdivision, the capacitive accelerometer will be used for the chance analysis since itââ¬â¢s widely used and needs to be dependable adequate particularly in life endangering state of affairss s.a. auto clangs. The structural diagram of an accelerometer with 2N-fingers is shown in Figureâ⬠¦ . [ 8 ] Here the accelerometer consists of fixed and movable parts which all demand to be fault-free. The accelerometer consists of 4 ground tackles, 4 back uping beams, 2N-fixed fingers, one movable cardinal mass and N-movable fingers attached to the cardinal mass. As stated before, utilizing more fingers increases the sensitiveness of the accelerometer. Here the system can be considered as a series theoretical account [ 1 ] because if any of the constituents fail, the whole system fails. For simpleness, the fixed parts can be considered holding perfect dependability as most defects are filtered out during the fabricating trial while the traveling parts can hold a higher dependability of failure. The dependability is so given by ( Rdegree Fahrenheitcorresponds to the traveling fingers ) Therefore the entire failure rate is merely the amount of the failure rates which is given by As can be noted, there is a trade-off between the sensitiveness and the failure rate as both are dependent on n-fingers. As the figure of fingers can be increased to better the sensitiveness, this will convey the dependability down.5. General solutionAs discussed antecedently the mechanical break and stiction are thermoset of import failure mechanisms. Here it was shows how to cut down these failures and hence besides the dependability. However if the device fails anyway so itââ¬â¢s considered useless. Unfortunately this can hold serious effects if itââ¬â¢s used in airbag systems and therefore the dependability still needs to be higher. To make this a more general attack can be used. This attack makes usage of ââ¬Ëspare partsââ¬â¢ . If the accelerometer is broken up into smaller faculties connected together with some excess faculties, the latter can be used to replace the faulty faculties. As the faculties can be connected to some circuitry that would feel if the moving parts are faulty, a faulty faculty can be excluded and replaced by a excess one and this procedure is repeated until the redundant parts are used for replacing. This method is known as BISR ( built in self fix ) . Figureâ⬠¦..illustrates this. â⬠¦ . Here the k-out-of-n redundancy theoretical account can be used for the analysis [ 1 ] . The k-out-of-n system consists out of n-modules, withK-modules non-faulty to guarantee the right operation of the MEMS system. When utilizing such a system, until all the excess faculties are used and at least one faculty from the chief device is faulty at the clip, so the system can no longer map decently. This means that the system, unlike when merely one chief faculty is used, is a parallel system. Figureâ⬠¦.illustrates this. â⬠¦.. As the figure shows a 3-out-4 system is assumed. Notice that merely the moving parts are considered. Thatââ¬â¢s similar to the one-module device we can concentrate on the moving parts merely as these cut down the dependability at higher rate than the fixed parts. Again the dependability of one faculty can be done similar as for the one faculty device antecedently discussed in text. The dependability is so given by ( Rdegree Fahrenheitcorresponds to the traveling fingers ) Therefore the entire failure rate is merely the amount of the failure rates which is given by Notice that unlike earlier, the failure rate is reduced as the figure of traveling fingers are increased for better sensitiveness. This means that the trade-off that had to be made earlier is non made any more and a much better dependability is obtained. The entire dependability of a system is given [ 1 ] by Where m is the excess faculty. Therefore in this instance the dependability is given by Inserting the exponential signifier of the dependability for a faculty However, utilizing this method besides increases the usage of the figure of back uping beams which in bend reduces the dependability. But in the visible radiation of the improved dependability by utilizing the BISR attack, the overall dependability increases more than is decreases [ 1 ] doing this method really utile.DecisionMEMS have proven to be rather utile. However like any merchandise dependability issues can originate. The dependability of MEMS in toys doesnââ¬â¢t need to be all that high while for applications in automotive this needs to be really dependable as a unrecorded can depend on it when used in airbag systems. It has been shown that first itââ¬â¢s best to see the failure mechanisms and to better these which makes a longer lifetime possible. To better the dependability even further the BISR attack can be considered. From this it shows that the dependability can be really high and in the hereafter this attack might be considered to better other types of MEMS detectors.Mentions[ 1 ] X. Xiong, Y. Wu, and W. Jone, ââ¬Å"Reliability analysis of self-repairable MEMS accelerometer, â⬠in Proceedings of the 21st IEEE International Symposium on Defect and Fault Tolerance in VLSI Systems ( DFT '06 ) , pp. 236ââ¬â244, October 2006 [ 2 ] Jacopo Iannacci, ââ¬Å"Reliability of MEMS: A position on failure mechanisms, betterment solutions and best patterns at development levelâ⬠, Center for Materials and Microsystems ââ¬â CMM, Fondazione Bruno Kessler ââ¬â FBK, Via Sommarive, 18, 38123 Povo, Trento, Italy, accepted 2014 [ 3 ] Frank CHoLLET, Haobing LIUââ¬Å"A ( non so ) short direction to MEMSâ⬠, Creative Commons, version 5.1, 2013 [ 4 ] Michael Kraft, Neil M. White ââ¬Å"MEMS for automotive and aerospace applicationsâ⬠, Woodhead Publishing Limited, Cambridge, 2013 [ 5 ] X. Xiong, Y. Wu, and W. Jone, ââ¬Å"Material weariness and dependability of MEMS accelerometers, â⬠in Proceedings of the 23rd IEEE International Symposium on Defect and Fault Tolerance in VLSI Systems ( DFT '08 ) , pp. 314ââ¬â322, October 2008 [ 6 ] Ynhan Huang et Al. ââ¬Å"MEMS Reliability Reviewâ⬠, IEEE TRANSACTIONS ON DEVICE AND MATERIALS RELIABILITY, VOL. 12, NO. 2, JUNE 2012 [ 7 ] Allyson L. Hartzell, et Al. ââ¬Å"MEMS Reliabilityâ⬠, Springer, New York, 2011 [ 8 ] hypertext transfer protocol: //www.fandroides.com/wp-content/uploads/2014/04/8930-62341-How-does-smart-phone-accelerometer-work.png [ 9 ] hypertext transfer protocol: //en.wikipedia.org/wiki/Failure_rate
Life of a Chinese Farmer Essay
If I were a Chinese farmer in 2006 I would be continuing my livelihood that I have done all of my life even when I was a child helping my family. I later got married and I now have 6 children ranging in age from 4 to 18. We all live in a village called Xinzhuang (Village of Xin) in China. This is a farming village that is about 1481.3 miles outside of Shanguani, China that is the closest well known city. My typical day starts out at 7:15 AM when I get up and eat breakfast with my family and then I go out into the garden and pick the vegetables that are ready and we use these vegetables for our dinner that evening. Then I have time to do some other things around the house including laundry and household repairs that need to be completed. Our normal meals consist of rice and vegetables unless I have the money to purchase some meat from one of the small shops in the village. For entertainment we normally visit with others in the village, sing songs, and occasionally we are able to access the internet, and watch television. The biggest concerns that I have for my family is are we going to have enough food and is our farm going to be taken over and built on so that we donââ¬â¢t have enough room to grow our vegetables. I also worry about my family and their health because we do not have a doctor in our village. We must travel to Shanguani for any healthcare issues that arise with our family. REFERENCES www.chinatoday.com/entertain/entertain.htm www.chinadaily.com.cn/english/doc/2004-11/19/content393991.htm
Monday, July 29, 2019
Portfolio Assignment Example | Topics and Well Written Essays - 2500 words
Portfolio - Assignment Example While such competition among scheduled airlines and low cost carriers (LCCs) is rather indirect, the travel preferences of passengers are what matters at the end. The global financial meltdown changed people's travel habits as they looked for cheaper alternatives to their previous destinations. Have the needs of travelers diverged or changed dramatically? Do they prefer cheaper prices or comfort and good service during the flight? Today it becomes vitally important to understand the consumersââ¬â¢ needs, requirements and expectations from the contemporary air travel services, which should become an integral part of airlinesââ¬â¢ future strategies. UK Airline Industry Overview Recently all UK carriers, including LCCs, experience the increasing competitive threats, including potential to depress onboard loads and dilute yields, continuous and increasing pressure to reduce unit costs, need to maximize aircraft utilization, and all magnified by the global economic crisis. Though, a t the same time opportunities for UK airlines include potential traffic stimulation, new markets and route access, new partnerships, and new business models. According to the research by White and Crasta (2010), there are four main purchase criteria of travelers while buying airplane tickets, including price of the ticket, convenient flight times, distance of the airport used by the airline, and brand of the airline. While all four criteria are important for travelers, the price occurred to be the most important factor among 80% of respondents while the rest 20% care more about brand name of the airline and convenient flight times. Throughout the world, British Airways is recognized as the leader in the service industry and as one of the companies which internal and external practices proved high quality service for the clients and care about the employees. Being the largest international scheduled airline of the United Kingdom, British Airways provides flights to more than 550 dest inations at the most convenient times for its customers. Charts 1 and 2 in the Appendix show international versus domestic capacity share and international capacity of British Airways by region in 2011 accordingly. Macro Environmental Analysis PESTLE analysis described below will help to analyze the macro environment of the UK airline industry, including such factors as political, economic, social, technological, legal and environmental. Political Factors The current political environment in the United Kingdom is supportive to aircraft services providing loans and funds toward different social and environment projects and programs. Traditionally, many UK companies are based on trade unions, which recently increased their pressure inspiring employeesââ¬â¢ strikes. Financial Times informed that 78.5% of BA employees voted for walkouts and strike ballots supported by trade unions as the result of news about merger between BA and Spanish airline Iberia (Groom, 2011). UK government tu rned their main attention toward the security issues of airplanes as the result of several accidents, which will increase the
Sunday, July 28, 2019
My reflection about the racing Essay Example | Topics and Well Written Essays - 1000 words
My reflection about the racing - Essay Example Unlike rallying where the drivers and their co-drivers are challenged to maintain a scheduled typical speed over a series of stages throughout a public road or forest, in a drag racing, one simply emerges the winner if they managed to cross the finishing line before the competitor. With a powerful V8 or a Dodge Viper, one can accelerate from a standing start to over 100MPH in merely a few seconds. Apparently, it is a sport for the strong hearted, and I sojourned on to participates in it during the Friday Fun Night organized by Crossroads Dragway. The Friday Fun Night, as well as the tour, were a memorable time. The instructors exemplified courteousness and professionalism, taking an inordinate amount of their time explaining to us what was required to make the occasion a success story. The guided tour was an eye-opener as we got the opportunity to learn and comprehend basic concepts in motorsports as well as the roles and importance of regulatory bodies such as NHRA (National Hot Rod Association). Participants hardly lost control and fatalities were circumvented, a fact that is ostensibly attributable to the standard training and guide we received from instructors prior to the event. Drag racing fans got the opportunity to enjoy a relaxed, serene environment full of fun. The Grassroots Motorsports staff was quite welcoming and handled guests with a lot of humility and hospitality. Basic facilities were easily accessible, and the joy of the fans was brilliantly perceptible on their faces. Before the race commenced, we were allowed to do a burnout which heated the driving tires and improved traction by laying down rubber where the track started. The races were automatically started using a system of Christmas tree which contains 6 lights for each lane; 1red, 1 blue, 1green, and 3 amber. They were all linked to light beams on the track. The lights allowed some competitors to proceed after pre-staging whereas those who were timed-out
Saturday, July 27, 2019
Studies in Interpersonal Communication Essay Example | Topics and Well Written Essays - 500 words
Studies in Interpersonal Communication - Essay Example The same applies to preaching in different denominations. In order for the sermon to be effective, the congregants should show a desire to listen to what the preacher is saying. It can be observed that those who listen well are likely to gain more information from the people speaking at a particular period. Basically, communication is primarily concerned with creating meaning from the messages passed from the sender to receiver and this is possible if the parties involved are willing to listen to each other. The other important aspect about listening is that it creates mutual benefits to the parties involved in the communication process. It is suggested that listening to feedback from others helps us to understand what is being said and correct any misunderstanding that may arise (Burley-Allen , 169). In interpersonal communication, deception is very common. ââ¬Å"Deception can vary from blatant lies to indirect actions such as exaggerations and false implicationsâ⬠(Hopper & Bell, 1984 as cited in Stewart, Zediker. & Witteborn, ND, p. 330). It can be noted that deception can be either intentional or unintentional. However, the controversy about deception is that some people believe that some motives of deception are positive while others are of the view that it ââ¬Å"is always damaging to the relationship (Stewart, Zediker. & Witteborn, ND, p. 329). There are various implications of deception on interpersonal communication. People often use deception for personal gain and some individuals often view it as honest lying. In order to gain something, people choose to deceive others so that they can gain the special favour. However, even this action can be good to the other party, it is viewed as damaging to the other party. This brings out the controversy where there is lack of general agreement about deception for it being good or bad. The interactive
Friday, July 26, 2019
An illustrated critique of the nature of brand design and its value to Essay - 1
An illustrated critique of the nature of brand design and its value to a selected company - Essay Example It also critically evaluates its internal strength, weakness, and brand power due to massive international presence. The key competitors are under analysis and comparison with H&M to evaluate its brand image significant for its international standing and business operations. OVERVIEW H&M (Hennes and Mauritz) group is a renowned retail designer specialising in fashion apparel and accessories for men, women and children wear. It is the second largest international fashion retailer after the Spanish brand Zara (Inditex). It is operated through leased retail stores, franchises and online catalogue stores with operations in Europe, Americas, Middle East and Asia. It has expanded internationally through network of franchise stores as well as catalogue sales. It offers affordable and chic high street fashion from children to teenagers and adults with wide variety of fashion apparel, footwear, accessories and cosmetics. It divulges the concept of fast fashion i.e. offering premium fashion at affordable prices while maintaining satisfactory quality. It has a distinctive global presence across 48 countries with 2,700 retail outlets covering 50 franchises, 48 Monki, 18 Weekday and 35 Collection of Styles (COS) stores. It has a workforce of almost 94,000 employees globally. The significant growth was captured by introduction of cosmetics and accessories in the fashion apparel market. It derives 90% of its revenue from overseas market, where Germany being the biggest at 27%. The online and catalogue sale is only offered in the European region (Datamonitor, 2011). HISTORY The history of the multi-national retailer dates back to Erling Persson in 1947 at Vasteras, who started the brand initially with Hennes dealing with women wear. In 1969, Erling Mauritz bought a menswear retail company, together Hennes and Mauritz AB founded H&M fashion house dealing with both men, and women wear products. It expanded the fashion business from Sweden during the late 1960s to Norway, Denmark , Switzerland, UK, Austria, Luxembourg, Netherlands and Germany. H&M is listed on Stockholm Stock Exchange since 1974. In spite of H&M Scandinavian origin, its expansion into British and European market was a major success in the late 1970s. The online store was inaugurated in 1988 with consolidation of men, women, teens and children under one fashion brand called H&M. It is operated and headquartered in Stockholm. It turned into a multinational retail fashion business by acquiring 40% stakes in Fabric Scandinavian, which deals with brands such as Cheap Monday, Monki and Weekday retail stores. It also inaugurated its first COS concept store in 2011 at Stockholm (Datamonitor, 2011). H&M LOGO The logo signifies the first letters of the founding members of the H&M group, Hennes and Mauritz. The brand logo illustrates a bold red colour with light cursive that depicts softer outlook. The red colour illustrates a vibrant and enthusiastic outlook that comprehends with the companyââ¬â¢s creative fashion trends. The font size and colour chosen for the brand depicts the
Thursday, July 25, 2019
Personal statement Example | Topics and Well Written Essays - 500 words - 49
Personal Statement Example I am suitable for the course given I have studied other health related courses, which has equipped me with various skills pertaining to medicine. I can make informed decisions when conduction radiography. I have proper communication and interpersonal skills that can create an atmosphere conducive for diagnosing patients. My previous courses: health promotion and public health, relate to the course. They are concerned with human medicine. Public health enables me to understand the major environmental causes of diseases, how they can be prevented and the necessary steps to undertake in case of an infection or infliction. Since I have always wanted to help suffering and diseased people, I believe Diagnostic Radiography would allow me establish the problems of patients as a crucial step toward helping them. My final year dissertation was based on breast cancer screening and I have worked for a care home center where I have conducted health promotion such as ââ¬Ëstop smokingââ¬â¢ campaigns. I gained experience while working at the community center and adopted qualities such as examining patients, bonding with them and maintaining positive communication. I had researched on reasons for low uptake of breast screening among other cultures on the U.K. In the research, I shadowed radiographer at breast cancer clinic, where I discovered diagnostic radiography. My hobbies, interests and social activities include socializing, researching, studying and traveling. They contribute to my personality as a person who is always in pursuit of knowledge, which has equipped me with the knowledge I possess at the moment. Acute knowledge is required for my course of interest and through study and research, I will be able meet the demands of the course and adequately care for the patients. I have studied in English and I have participated in activities and researched in English. I would prefer to study
Wednesday, July 24, 2019
Role of the Individual in Henry David Thoreau's Civil Disobedience, Essay
Role of the Individual in Henry David Thoreau's Civil Disobedience, and Thomas Paine's Common Sense - Essay Example A free society is hard to achieve because of the competing demands of the individual and that of the state, where individual rights and collective rights often come into conflict. This paper tries to explore two views on the role of the individual in both society and politics. Discussion Man is by nature a social animal and therefore it is but inevitable that some forms of organization exist in any society, even in primitive society. No man can live alone by himself, and when this happens, some compromise has to be found between an individual's rights and that of the society to which he belongs. The usual cause of friction or conflicts in such kind of arrangement is determining the limits of the rights of an individual and that of society. This is an implicit agreement between individuals and society, the very essence of the social contract. This is a philosophical construct wherein free individuals agree to give up their natural rights in favor of being governed by a social or polit ical system for their own common protection or overall welfare, to live harmoniously with others and pursue their goals in life in peace. Along this line, the essay by Thomas Paine entitled ââ¬Å"Common Senseâ⬠makes a lot of sense in terms of imposing order because Man finds it easier to live together than be apart but as the population increases and society grows larger and larger, the people find it necessary to craft some regulations to govern themselves and later on pass new laws to be enforced. This is the point where a formal government structure becomes a necessity and also the point where it becomes a dangerous instrument when the powers of government fall into the wrong hands. In retrospect, all present societies have this rather curious mix of government and society but in some instances, there is a disconnect between the goals and aims between these two. Taking into account the period of history when ââ¬Å"Common Senseâ⬠was written, it is a seminal piece of political thought because it argued forcefully for independence from Great Britain at the time when the English government was viewed as extremely oppressive by the American colonies. There were many who were yet undecided on the proper course of action to take, and some thought fighting for independence was a bit extreme to redress matters. The political essay by Thomas Paine convinced those who doubted to change their minds about it, and go for broke by severing ties with the mother country. The colonial government run by the British in America no longer served its original purpose but became instead an instrument for oppression and exploitation, a government run by men and not by laws. It was not in a true sense a representative government but rather one run by a monarchy and aristocracy. The way things were before the American Revolution was a political situation where the social contract had been a failure, either by design or by default. The people clamor for the right to be h eard and represented in government. They gave up their natural rights expecting something in return from their government but got shortchanged instead. This contradicts the theory of natural rights to life, liberty and property by philosopher John Locke (Parry 12). Thomas Paine influenced public opinion that the people should re-assert their rights, and the best course of
Stroke Rehabilitation Essay Example | Topics and Well Written Essays - 4000 words
Stroke Rehabilitation - Essay Example 70). This study shall evaluate the stroke rehabilitation of an elderly male. It shall consider the assessment, planning, implementation, and treatment in clinical practice. It shall critically analyse the efficacy of the care given to the elderly patient ââ¬â with a sharp focus on rehabilitation. It shall also critically evaluate the role and function of team members and their contribution to the rehabilitation process. It shall discuss the psychological outcomes for the patient and carers, while taking into account the longer term needs of the patients. This paper is being conducted in order to establish a comprehensive understanding of stroke rehabilitation, especially among elderly patients. Discussion Patient Profile The patient in this case is a 65 year old elderly male, married, with three grown children. He was admitted three weeks ago for a headache and the sudden onset of the following: difficulties in speaking and swallowing, left sided paralysis, and a tingling sensati on of his extremities. Upon admission, he was immediately assessed. After subsequent diagnostic processes, he was diagnosed for an embolic stroke. The appropriate intervention was later carried out to remove the embolus. At which time, his condition was assessed. Due to a 10 minute lack of oxygen supply to his brain, he suffered from left-sided paralysis with his mobility and speech severely compromised. He was then discharged from the neurological care unit and onto the rehabilitation clinic. Assessment of patient The assessment of the post-stroke patient was mostly an assessment of his mobility and his ability to conduct his daily activities. The patient was assessed on the following areas before a plan for rehabilitation was conceptualized by the rehabilitation team: neurological aspects, including level of consciousness, cognitive disorders, motor deficits, disturbances in balance and coordination, somatosensory deficits, disorders of vision, unilateral neglect, speech and langu age deficits, and pain; presence of comorbid diseases; functional health patterns, including bladder and bowel function, swallowing disorders, nutrition and hydration, skin breakdown, physical activity endurance, and sleep patterns; presence of depression and other affective disorders; neuropsychological function; and family functioning and other contextual factors. All of these aspects were assessed using standardized assessment tools. These tools have included the following: Glasgow Coma Scale, Modified Rankin Scale, Measures of Disability of Daily Living, Mini-Mental Status Examination, Berg Balance Assessment, Rivermead Mobility Index, Hospital Anxiety and Depression scale, Family Assessment Device, and Quality of Life Assessment scale (Warlow, van Gijn, and Dennis, 2008, p. 534). Assessment results Based on the assessment, the patient scored 12 out of 20 on the Glasgow Coma Scale. This was based on the recommended scale to measure the patientââ¬â¢s level of consciousness (He rndon, 2006, p. 366). He scored 4 out of 6 on the Modified Rankin Scale. This scale is used to measure a patientââ¬â¢s level of disability (Stroke Center, 2010). The patient scored 87 out of 126 on the Functional Independence Measure Test. This test assessed the patientââ¬â¢s ability to carry out independently his daily activities (DeLisa, Gans, and Walsh, 2005, p. 986). On the Mini-mental Status Examination, he scored 23 out of 30. This test assess
Tuesday, July 23, 2019
Annotated Bibliography Research Paper Example | Topics and Well Written Essays - 4250 words
Annotated Bibliography - Research Paper Example Shocking too is that almost half the group had undergone some form of mental or physical abuse. According to Alsbjer (3), the experiences that the AAS users had from school were in most cases negative and were accompanied by LDs (learning difficulties), boredom, as well as concentration problems. The current circumstances of the interviewees included theft, illegal possession of weapons, crimes such as assault and wife battering, and abuse of other drugs. Their stories on the development of drug use varied significantly taking into account social background, onset of drug use, relationship to use as well as experience of the effects of AAS. Initially, all patients had experienced positive AAS effects, but with time the negative consequences overrode them. It was found out that all of them were given to excess gym training and combined this with steroids an indicator that the use of AAS has a close relation to gym training. This sourceââ¬â¢s only bias is the dwelling mostly on adults and their current endeavors to recover from AAS abuse and addiction. This shortcoming can be countered or covered by arguing from the point of view that those under observation give accounts of having started the abuse of steroids in their adolescence or teens. The source fails to consider the possibility of teens from well off families starting to use steroids as a matter of peer pressure and to enhance their looks albeit citing social difficulties and mental issues as the cause. This possibility is factored in, in most of the other sources. The audience for the material in this source would specifically be AAS users to help them understand the hidden reasons behind AAS use from the intervieweesââ¬â¢ accounts of their stories. This source is appropriate for my research by providing some effects of AAS use such as acting as a gateway to abuse of other drugs, as well as connection to criminal activities. This source h as
Monday, July 22, 2019
Larkin and Abse write about the society Essay Example for Free
Larkin and Abse write about the society Essay Larkin often seems to criticise society. In the light of this statement, what connections have you found between the ways in which Larkin and Abse write about the society in which they live? In your response include at least two of Larkins poems. Larkin criticises society in many of his poems and also does it from a superior place in an attempt to distance him from the society which he criticises and this can be seen in Nothing To Be Said. On the other hand, Abse writes about society and community whilst he participates in it and is a part of it. Larkin tries to stunt and remove the parts of society he criticises whilst it is clear Abse attempts to preserve many of the positives in society, for example in The Story of Lazarus, a story that surrounds the optimistic tale of someone surviving something so horrific. Abse is also very proud of the society from which he grew for example he is proud of being Welsh. Larkin labels and stereotypes the working class with a superior view in Nothing To Be Said, for example in the first stanza he describes the working class as small-statured cross-faced tribes, giving the impression that he views the working class as poorly developed, and a sense of savagery and it is possible to assume that Larkin viewed them as not very intelligent also. In addition to this, the use of the word tribes is particularly powerful and evokes this idea of animals and removes their traits as a human being. Larkins use of slow dying also helps to emphasise his views that these people arent contributing to society, just slowly dying as they trudge on in their day to day lives, however it could also be Larkins view that for him these type of people arent going fast enough either. It may be true of Larkins opinion that the only thing he shares in common with these people is death and it is possible that Larkin resents this and doesnt believe he should share anything at all with them. Larkin uses enjambment in the first verse to emphasise the steady rhythm at which everybody cruises towards death. In comparison, Abse likes to preserve people in time and focuses on the positives in society. Not only does Abse focus on positives but he presents them in a more favourable way unlike Larkin, in addition to this Abse takes people from history and gives them life again in his poetry for example The Story of Lazarus. This poem aims to continue the legacy of Lazarus, a survivor of the holocaust, he showed us the number on his arm. Abses views on society here suggest that he is upset that people are becoming less interested in preserving the tale, soon they merely nodded. In comparison, Larkin doesnt want to preserve the tale of the people he mentions in Nothing To Be Said, its as though the repetition of Slow dying is emphasising that for Larkin, it wasnt slow enough. Abse also hints at the biblical tale of Lazarus, suggesting that this tale should be savoured and of its significance. On the other hand, in Nothing To Be Said, the title and final line diminishes any significance of the society and can be interpreted that there is nothing more to say on the subject. In the Whitsun Weddings, an observational poem, Larkin takes superior views upon the wedding party, as he does in Nothing To Be Said, and he makes bold and unkind judgments such as mothers loud and fat. Unlike Abse, Larkin distances himself from society, for example in Whitsun Weddings, I leant More promptly out next time he tries to be involved in society but never feels like he fits, and the train in the poem separates Larkin from community. In the Whitsun Weddings Larkin shows a slightly more sympathetic side as he discusses the train journey from Hull to London and how much it has changed and perhaps shows a sentimental side regarding how time has changed the things he knew. In addition to this, the train journey could be a metaphor for Larkins inability to adapt to ever changing society and the fast pace that it moves. To conclude, Abse celebrates people within society and relishes the opportunity to be a part of it, where as Larkin tries distinctly hard to distance him from the ever modernising world, in attempt to disguise his insecurities and promote his sense of superiority. This superiority removes any doubt in Larkins mind that he could be wrong and therefore missed out on so many things in life. Abse on the other hand is proud of the society from which he came, especially emphasises his Welsh nationality and in addition to this his Jewish faith. To conclude, Larkins poems reflect on all that is missing in society, while Abse is in the middle of it and making the most of everything positive society has to offer.
Sunday, July 21, 2019
Importance of Tourism Ethics
Importance of Tourism Ethics The significant growth of tourism activity without a doubt marks tourism as one of the most notable economic and social occurrence of the past century. According to the World Tourism Organization (2005), the number of international arrivals shows a growth from a 25 million international arrivals in 1950 to over 700 million in 2002, matching to an average yearly growth rate of 6.6%. In addition to the statistical growth of tourism, there has been a change of the tourism product from the conventional sun, sea and sand to a product that would be more beneficial for those living in the tourism destination. Tourisms growth has meant the industry now stands for the foremost source of foreign exchange earnings in most countries (WTO, 2005). However, in addition to the often cited economic pointers displaying the control of the tourism industry, there has been a matching rise and recognition of the possible negative impacts of the growing tourism industry; this has led to calls for the indus try to exercise greater responsibility in order to protect various destinations (Archer et al., 2005). However, in the last few decades, responsible tourism has come into view as a wider consumer market trends towards lifestyle marketing and ethical consumption have spread to tourism (Goodwin, 2003). Tourism organizations are beginning to realise that promoting their ethical position can be good business as it has the ability to increase a companys profits, management effectiveness, public image and employee relations (Hudson and Miller, 2005). There has been not only a significant change in the products and patterns of tourism across the world over the past decade, but also an increasing concern with how it might contribute towards sustainable living, mainly for the worlds poor and how the huge environmental impacts can be controlled (Godwin 2003). This essay will look at the issue of ethics in the tourism industry, highlighting the need for responsible tourism; what instigates responsible tourism; related approaches to responsible tourism; companies that promote responsible tourism; set guidelines for tourism and then conclusion. Ethics and the Tourism Industry Tourism has come into view as a major force in the worldwide economy, with most countries, having increasing opportunities to participate, as both tourism destinations and tourists (Ashley et al, 2001). However, many local populations are faced with not only a loss of their traditional livelihoods, but also the viewpoint that they may be moved from where they lived to make way for new tourism developments. Many of the problems faced by the tourism industry are ethical in nature, including destruction of the environment, pollution, depletion of natural resources, economic imperialism, and sexual exploitation. In response to these ethical tensions, there has been recognition of the need to consider the concept of responsible tourism, tourism that creates better places for people to live in, and better places to visit. It extends the idea of eco-tourism or sustainable tourism to include social and ethical as well as environmental considerations. The World Tourism Organisation (2002) described responsible tourism as a concept that relates to all forms of tourism which respect the tourism destination, the natural, built and cultural environment, and the interests of all. Also, the Cape Town Declaration on Responsible Tourism in Destinations (2002) describes Responsible Tourism as tourism that reduces harmful economic, environmental and social impacts; create more economic benefits for local communities; provides interesting experiences for tourists through meaningful interactions with local communities and cultures and improves the well being of tourism destinations. Responsible Tourism is ab out the legacy and the consequences of tourism for the environment, local people and local economies. Various countries and organisations such as South Africa, United Kingdom, United States, Gambia, India, Sri Lanka, are already practicing responsible tourism. Drivers of Responsible Tourism Globally, concerns about global warming, destruction of the environment, wearing away of cultures, and poverty, are increasing. The number of initiatives aimed at improving the living conditions for the worlds vulnerable people, increases daily (WTO, 2000). The awareness of the earths predicament is spilling over into the way people behave in their homes, how they spend their money and the way businesses are run. Driven by changing personal ethics, individuals contribute financially or otherwise to environmental and humanitarian initiatives. For instance, in the UK, the market share for ethical products grew by 22% between 1999 and 2004 (The Ethical Consumerism Report, 2005). Business ethics are also changing, with companies adopting business practices that are based on ethical values (Goodwin, 2000). Responsible Tourism is no longer seen as a passing trend and has now become a recognised and accepted sector within the industry with holidaymakers becoming more aware of their responsibilities as travellers (UNEP, 2000). In 1996, South Africa was the first country to take on responsible tourism as a nationwide policy; the White Paper on the Development and Promotion of Tourism in South Africa (1996) sees responsible tourism as a positive approach by tourism industry and partners to develop, market, and manage the tourism industry in a responsible manner. The White Paper state that the environment is the responsibility of the tourism industry, through the promotion of balanced and sustainable tourism, and a focus on environmentally based tourism activities; it is the responsibility of government and business to involve the local communities that are in close proximity to tourism infrastructure and attractions, through the development of meaningful economic linkages; tourists, busines s and government should respect, invest and develop local cultures, and protect them from over commercialization and over-exploitation; local communities should become actively involved in the tourism industry, to practice sustainable development, and to ensure the safety and security of visitors; and tourists should observe the norms and practices of South Africa (DEAT, 1996). Related Approaches to Responsible Tourism Pro-poor tourism, community-based tourism, volunteer tourism, are different approaches to tourism, they are all based on the three pillars of sustainable development. However, each approach has a precise goal. Responsible tourism is a unifying term that embraces all these approaches. This section will focus mainly on pro-poor tourism in relation to responsible tourism. The concept of pro-poor tourism was developed in 1999 with the aim of increasing opportunities for the poor and to control all forms of tourism at different location (DFID, 1999). According to Ashley et al (2001), pro-poor tourism generates net benefits for the poor; these benefits may be economic, social, environmental or cultural. The core activities needed includes: increasing access of the poor to economic benefits by increasing business and employment opportunities for the poor; providing training so they are in a position to take up these opportunities and spreading income beyond individual earners to the wider community; addressing the negative social and environmental impacts often associated with tourism such as lost access to land, coastal areas and other resources and social interference or exploitation; policy restructuring by creating a policy and planning framework that removes some of the barriers to the poor, by promoting participation of the poor in planning and deci sion-making processes surrounding tourism; and by encouraging partnerships between the private sector and poor people in developing new tourism products (Goodwin, 2000). Case Examples of Companies promoting Responsible Tourism UK Association of Independent Tour Operators (AITO) AITO is the first tourism industry association to incorporate into its business deed a commitment to Responsible travel. Companies such as AITO identify the need to respect other peoples domicile and culture. As tour operators, they acknowledge that wherever a tour operator does business, it has a potential environmental, social and economic impact on the destinations involved (Goodwin, 2005). As a result, AITO aims to be responsible in all their dealings on each of these three levels. In order to achieve this goal, a set of guidelines has been planned to help companies, customers and local suppliers recognise their general tasks which includes protection of the environment; respect of local cultures and customs; benefit for local communities; conservation of natural resources and pollution control (AITO Responsible Tourism Guidelines 2000). Responsibletravel.com According to Responsibletravel.com launched in 2001, responsible travel involves bringing tourists closer to local cultures and values. Since their launch, they have worked with large numbers of tour operators to help establish effective responsible tourism policies; they have led the way in offering outstanding holidays worldwide that benefit local communities and stand as the worlds leading travel agent for responsible holidays. The company through public relations is one of the most active voices in the responsible tourism movement today. Responsible travel maximises the benefits, and minimises the negative effects of tourism. Their activities have been grouped into four: before booking for holidays; before travel, while on holidays and back home. Before booking for holidays includes encouraging travellers to choose a responsible operator to enquire about eco-friendly accommodations; reducing carbon emissions by taking some holidays closer to home, travel by train and public transport where possible, booking direct flights avoiding transfers; before travel states the need for travellers to read up on local cultures and learn a few words of the localà language, remove all excess packaging as waste disposal is difficult in remote places and developing countries, ask tour operators for specific tips for responsible travel in chosen destination; while on holiday emphasizes the need to buy local produce, hire a local guide, respect local cultures, traditions and holy places, use public transport, hire a bike or walk when convenient; and back home state that tourists should give feedback to tour operator or hotel about holiday, and include any suggestions on reducing environmental impacts and increasing benefits to local communities (responsibletravel.com). Guiding Principles for the Tourism Industry Numerous codes of ethics have been developed that are aimed first at tourists and second at the tourist industry as a result of a growing concern over alleged irresponsible practices by tourists, the tourist industry, and governments. These codes generally address ethical principles focusing on a sense of responsibility (WTO, 1999). Table 1 and 2 shows a summary of the recommended guidelines for the tourism industry. Guidelines for the industry Aid meaningful interactions between tourism destinations and tourists and respond to the special travel needs of diverse population groups. Strengthen and improve landscape character, sense of place, community identity, and benefits flowing to the community as a result of tourism. Protect and enhance natural, historic, cultural and aesthetic resources as a legacy for present and future generations. Encourage tourism research and education which lay emphasis on ethics, heritage preservation, and the tourism destination; and the required information to ensure the economic, social, cultural and environmental sustainability of tourism. Promote greater public awareness of the economic, social, cultural, and environmental significance of tourism. Table 1: Guidelines for Tourism Industry (Tourism Industry Association of Canada, 2005). Guiding Principles for Economic Responsibility Considering the opportunity costs of tourism for local communities; maintaining and encouraging economic diversity. Maximising local economic benefits by increasing linkages and reducing leakages Ensure communities are involved in tourism. Considering co-operative advertising, marketing and the promotion of new and emerging products. Recruit and employ staff in an equitable and transparent manner and maximise the proportion of staff employed from the local community. Guiding Principles for Social Responsibility Involve the local community in planning and decision-making. Identify and monitor potential adverse social impacts of tourism and minimise them. Maintain and encourage social and cultural diversity. Be sensitive to the host culture; respecting and developing local heritage. Guiding Principles for Environmental Responsibility Follow best practise guidelines on the design, planning and construction of buildings and associated infrastructure to minimise environmental impacts. Use local materials appropriately. Avoid damaging the environmental quality of the enterprises neighbourhood by noise or light pollution. Use local resources sustainably. Maintain and encourage natural diversity. Table 2: Responsible Tourism Guidelines for the South African Tourism Industry (Spenceley, 2001) Conclusion Responsible tourism is rising as new ideas which aim to push the mainstream tourism industry. Model projects and successful multi-stakeholder ideas, are also beginning to grow (UNEP 2000). These few examples perhaps prove that tourism has the potential to meet many of the objectives of sustainable development such as renewal of economies, supporting local communities, protecting the environment and even generate cost savings and efficiency gains for tourism companies. Promotion of responsible tourism, through the development of policies, awareness-raising schemes, local participation, guidelines for good practice and actual implementation remain essential goals (WTO, 1999). Responsible tourism should aim to directly support poverty eradication and sustainable production and consumption. Making progress on a larger scale will be an appropriate balancing act and will require a massive turn around in approach from the whole Travel and Tourism industry nevertheless it is an approach that obviously requires support from all stakeholders interested and involved in the industry (UNEP, 2000). Tearfund (2001) highlights that ethics in tourism is an issue of concern in most countries. As the public have more free time available and more money to spend on leisure, and as a rising number of people travel to developing countries, they will want to make certain that their holiday will benefit, and not deter, the local people, environment, customs and heritage.
Postmodernity And Brecht In Contemporary Theatre Film Studies Essay
Postmodernity And Brecht In Contemporary Theatre Film Studies Essay This essay will demonstrate the postmodern theory and how playwright, Bertolt Brecht has influenced postmodernity with contemporary theatre. I shall analyze how Brechts styles and techniques have influenced postmodern theatre and the comparisons he had with Aristotle. By doing this, I shall discuss Frederic Jameson, Jean Baudrillard and Jean-Francois Lyotards respective ideologies. References are evident from the sources from the bibliography. What is postmodernism? Postmodernism is a broad phrase that is realistic to various cultural texts like beliefs, skill and writing amongst others (Bertens, 1995: p.63). It is mainly a response to the exact anticipated belief, idea and determination in clarifying realism. In other words, it stops from an acknowledgement which realism is not basically represented in peoples beliefs but alternatively, it is very creative as the belief attempts to appreciate its individual certainty and subjective realism. Postmodernism is extremely uncertain of reasons that argue to be acceptable for every nation, practices and civilizations (Rosenau, 1992: p.113), (Sarlak, 2010: p.32). It alternatively involves every individuals comparative realities. To identify postmodernism, analysis is significant and realism simply explains peoples understanding of what humanity represents to them independently. Postmodernism furthermore trusts actual encounter upon conceptualizing cultures which understands that peoples aftermath encou nter will unavoidably be comparative and imperfect before general and definite (Sarlak, 2010: p.32). Postmodernism additionally rejects several basic reality beliefs and it requires the logical enthusiasm and methodical reality that will describe entirely for everyone with a supposed contemporary representative approach. The postmodern contradiction view is that it should understand that the individual beliefs are still not past searching when identifying every belief below the disbelief analysis (Sarlak, 2010: p.32). There are three key theorists of postmodernism and they are Frederic Jameson, Jean Baudrillard and Jean-Francois Lyotard. Jameson is very judgmental of the contemporary past circumstances as he believes postmodernism has changed it into a sequences of meaningless conventions of what he calls, pastiche that can then be used up and produced (Buchanan, 2006: p.95). He conflicts this postmodern situation with the modernist circumstances which was discontinued. Postmodernis m has absorbed an advantage of several differences of culture and realism. Jameson explains that postmodernism has extended to a huge opening of cultures area of interest massively and traditionally in regards to the creative sophistication of realism. Jameson defines his concept of pastiche as a postmodern parody without any political problems (Buchanan, 2006: p.95). According to Jameson, parody was changed by pastiche in the postmodern stage of development. In his own words he said, Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language. But it is a neutral practice of such mimicry, without any of parodys ulterior motives, amputated of the satiric impulse, devoid of laughter. (Hill and Fenner, 2010: p.82) People have failed to link to the olden times that changes the directions into a sequence of techniques and discontinued categories like Simulacra and Simulations. Simulacra and Simulations is coined by another postmodern theorist, Jean Baudrillard. Baudrillard is allied with the concept of what is generally known as The loss of the real. This is an interpretation which in modern life, the general stimulus of fantasy from television, film and advertising has directed to a failure difference of depth and surface, illusion and reality and imagine and real (Bishop, 2009: p.32-35, p.95). The outcome is a culture of hyper realism that differentiates the connections is wearing down. Jean-Francois Lyotard also contributed a lot to postmodernism. The term postmodernism was employed in the 1930s but its present style and views can be assumed to have started with Lyotard (Barry, 2002: p.86). Lyotard believes he should get rid of the discontinued task of modernism, that of the enlightenment ideology (Gabrielle and Ilcan, 2004: p.77). Contrast with Enlightenment Ideology Its characteristic engages with the theory of which style is understandable (Marshall, 2004: p.50). Differences of opinions work as interpretations of beliefs but they do not have a meaning past that at all. Modern cultures look to the theory which people continuously direct to their own suggestions and developed it. In postmodernism, there are just influential people (Klages, 2006: p.169). There is no constant reality. There are only faces with no seriousness. This is carefully associated by means of what Baudrillard advices in his theories with reference to simulacra as there are no fundamentals and just duplicates. Contrast with Modernism Modernism on the other hand, is a general appealing actions of the twentieth century and it relates to a group of moral, diplomatic and theoretical beliefs that give the foundation for the modernism artistic view (Zafirovski, 2011: p.265). However, postmodernism gives out comparable appeals with modernism as they eliminate limits of high and low cultural styles. They point out that pastiche changes theatrically in its view in direction of these styles and developments. Modernism shows peoples partial disintegration as a little dreadful although postmodernism never weep this position but observes it instead. One of the majority important arguments of postmodernism and modernism is the matter for the entirety and shared quality. Postmodernists have forbidden these objectives as Meta-narratives despite the fact that modernists tried to catch the entirety and shared quality in certain point (Strinati, 1995: p.215). Semiological Factors Structuralism advancing to post-structuralism has also had certain control on postmodernism (Taylor and Winquist, 2001: p.265). One of the post-structuralists focal influences theories is that every importance is a subtext (Strinati, 1995: p.116). Therefore, people are left with reality collected of interpretation methods. Moves in semiotics have resulted in a bigger intertextuality impression which applies to the clues certainly having to do with each other. The content is interpreted in connection to different content and that is why a stylistic series suggestion is taken to accept on the content. Baudrillard gives the term simulacrum that is a certain significance in semiotics perspective which gives from a usual one that is a duplicate of another duplicate that has been so immoral in its regards to the unique that cannot be a duplicate anymore (Klages, 2006: p.169), (Sandlin and McLaren, 2010: p.45). The simulacrum rests on its own as a duplicate lacking a representation and it i s not a difficulty of repetition and pastiche anymore. On the other hand, simulation is the creation by representations of common sense without foundation and actuality which is called, Hyper-realism (Baudrillard and Poster, 2001: p.149). Baudrillard has established more on the simulation view as he disputes that the simulation judgment had gone beyond allegations to a main common reality to the idea where such simulacra amounts to represent realism itself (Baudrillard and Poster, 2001: p.181). However, pastiche consists of the disintegration and creation of common procedures as it explains the neutral reference of primary creative ways in postmodernism production. Technological Factors According to Jameson, the area under this discussion turns out to be further incomplete as it deals with a society inside the one that discovers the conclusion of the notable history in the postmodern period (Jameson, 1998: p.73). Postmodernism and Theatre Traditional theatre is represented by the importance identifying within the story and the devotion to Aristotles theatrical theory concept (Styan, 1965: P.60). Hegelian ideology has furthermore categorized into contemporary theatre alongside the persons actions at the theatre lead (Chemers, 2010: P.42). Aristotles art representation is additionally engaged in the naturalism pinnacles as convinced by the Darwinian rule of contemporary drama performance. Drama practices include approaches like dancing, singing, stage blocking and symbolic speaking that required theatrical aim progresses. Raymond Williams commented the calamity achievement in contemporary theatre where the isolated persons difficulty in a favourably developed sphere is emphasized (Williams, 2006: P.10). He highlighted how theatre principles are distinguished by its audiences suitability and its interactions to certain principle values. He emphasized how theatrical styles are argued as characterizations over which playwr ights, audience and actors correspond to encounter. Therefore, the production could be continued. Postmodern theatre is motivated to appear on artistic and past perspectives for communications to express itself alongside the common closure style (Nash, 1996: P.153). A similar representative is seen in various cultural types. Postmodern theatre views separate past and artistic cultures as an infinite motion basis. Theatrical approaches depictions and new features are reserved since various perspectives. Postmodern theatre acquires technique choices and general development with the style confinement failure (Wallis and Shepherd, 2004: P.139). This is considered in many methods in performance. Additional significant postmodern theatre approach is the inter-text where different versions are employed to describe on one another (Wallis and Shepherd, 2004: P.159). However, postmodern theatre is differentiated by agreeing and conflicting with the parallel modernist failed concept of Aristot le and Hegelian ideology judgements. While performing, actors wait for their cues and when they come in front of an audience besides learning their lines. Modernism and its features are not only seen in how messy the story is (Wallis and Shepherd, 2004: P.91). Actors also go across various portrayals and presentation aspects in the exact time and space while they are in their characters. Actors and their characters supports from one another because when actors are in their characters concurrently, they are in distinct worlds because they anticipates their cues but are not basically featured in the performance deliberately, substantially and instantly, although in actual reality, they are there. Postmodern theatre is furthermore distinguished from the modern theatre with the type of styles (Wallis and Shepherd, 2004: P.52-P.60). The industry separation, media beliefs and modernization influences drama performances (Wallis and Shepherd, 2004: P.60). This innovative theatre performance standard needs a distinct opinion from the audience but in postmodern theatre; Aristotles liberating idea revives radical unimportance. Artistic knowledge also develops entirely relating to the meaning-making development (Kershaw, 1999: P.12). Postmodern audience is furthermore appealed to go past this meaning-making development like how postmodern theatre is obligated to go past discussion advancements in demonstrating ideology into routine and back to ideology for it to be capable to articulate itself. Postmodern theatre compels the audience to continually assume an important attitude in observing. Meaning-making and communication invention in postmodern theatre is never a basic individual connection awareness form. Postmodern performances are then demonstrated with habitual interruptions in the audiences rational development with a careful attitude regarding communication partiality. Brechtian Aesthetics, Language and Post-Modernity Bertolt Brecht was perhaps a highly symbolic individual in dramatic artistics during the last century. His analysis of Aristotles extended recognized example and his later investigation and invention of the alienation effect or the distancing effect as people sometimes call it as well as his innovative style of theatre called, the Epic Theatre has modernized the style to dramatic custom and many statuses when it comes to creative talents. It has turned out to be idolized in its personal claim during the course of the sphere (Banham, 2000: p.261). Jameson shortens the alienation effect as The V-Effect as it is originally known in German as Verfremdungseffekt (Jameson, 2000: p.11, p.85). Jameson has specified certain elements in the alienation effect as it is most importantly implied as an inner experience where the creative show gets the audience into understanding the sphere in odd traditions. The methodical element of the alienation effect is situated in the show presentation and it s dramatization where the engagements of items and the positioning of performers are structured to dismay what the audience looks forward to in the theatre. Another element of the alienation effect and imaginably the highly alienating is carried out across the effort to separate the audience from the drama by shutting down and turning down support and compassion (Jameson, 2000: p.39). The reason for this is because it is aimed to make a vital gap so that the audience is capable to imagine throughout the show presentation in order for them to take action once it finishes. For Jameson, the doubt around the objective of denying and disagreeing the affecting link includes a different stage of alienation to Brechts work (Jameson, 2000: p.52). The reviewers along with the audience are incapable of making their minds up of the alienation effect objective and they are so alienated from their knowledge theory protection. So here situates with the instructive carries across of the alienation effect that is primary to what Brecht called the, instructive theatre (Willett and Brecht, 1964: p.71). The instructive theatre is when the audience is stimulated of finding for additional communications of understanding, explanation, criticisms, narratives and further critically to make the sphere once again. That is why it pours out of the previous constitutions of the alienation effect which is possible as the instructive revelation that has peoples requirement is beyond the past. Everything is not normal, destined, fixed or emotional characteristically in direction of a permanent conclusion in particular when every practical characteristic of peoples lives makes the stage up for their individuals show presentations which have to do with organizations providing educations that are variable. The particular character appears on or after following the disguise of the independence as soon as the sphere is formed oddly to people such as the demonstration of theatre that is made by the moving of sets on stage. It was looked as constant some time ago as it is recently established as curtailed, fragmentary, hypothetical and crucial. To run through and sum up, alienation is another word for estrangement and Brecht said, Estrangement means to historicize, that is, consider people and incidents as historically conditioned and transitory. (Ewen, 1967: p.222) That means the audience will not see the characters on stage anymore as they are not stimulus, unchangeable and vulnerable in bringing above to their outcome. The radical objectives of Brechtian alienation that puts across around instructive theatre must be compared with the acceptance of a natural past that permits no other course of action and in that way introduces the forthcoming events as a present unlikelihood. Instructive theatre separates the daily petrified and insensible reality (Willett and Brecht, 1964: p.71). The practicality of Brechts alienating effect holds people to the instructive characteristic o f performance that has the realistic outcome of separating that philosophical explanation of the modern public realism. For Brecht, the alienating work characteristic is exactly its proposal to the idea which the sphere could be otherwise (Jameson, 2000: p.39). When it comes to alienation, people carry on and finish a helpful ancient story through uncovering the likelihood of revitalizing, restructuring and modernizing the sphere (Philosophy of Education Society, 2002: p.186). Splitting the times that have gone by across extracts is one example and that is why it is unsuccessful when it never found the impression for the influence of the likely undevelopment in the constant contemporary. Jameson has ran through the checking development amount which consists of dividing the times that have gone by in that modern performances are designed simultaneously from elements of the previous performances where the entire surface objective of an era outwardly further than history and alteration as it gives in to an initial logical unstructured one prior to succeeding at a genuine modern and common united modernization reestablishment (Buchanan, 2006: p.42). The importance is on the modern drive unclassified and unconfined by the alienation effect which is articulated in the artistic influence of extracting, dividing, classifying and transplanting the frightened and fixed sphere. However, Brechts disputes and peoples importance have collapsed further down the analysis by famous postmodern cultural critics and mass media philosophers with the information time of life start and its influential issues on the topic of how about they corresponds. Culture and civilization can decide the Brechtian artistics and visuals importance by supporting the contemporary interpretation and the social and literary creation styles. The dramatic artistics and visuals main rule was credited to Aristotle in the middle of others up to Brecht and it is particularly in Brechts poetics (Bennett, 199 7: p.24), (Suvin, 1984: p.115). Aristotle had a very particular introduction for popular theatre that consists of the three unities of time, action and place (Brockmann, 2010: p.295). Aristotle thought that theatre ought to keep a life experience in its substance for the audience to recognize by means of it and remain stimulated by way of it afterwards. He also wanted this idea to have a successively feeling to the changed pardoning of catharsis. Brecht appeared during the 1920s and as he grew up, he established his artistic and visual in the course of the 1930s that opposed a lot of Aristotles extended recognized unities (Thomson and Sacks, 2006: p.209, p.212). Brecht alternatively chose to look theatre over as a modern type and not a changeable knowledge beyond catharsis but instead to some degree is increasingly crucial to work the audience into reacting by moving themselves away after the performance to imagine and believe rather than feeling. Brecht advised that the mental stat e of disappointment and understanding represented as difficulties to an important manifestation while Aristotle disputed that a central character must be an understanding character who has power over an unfortunate error with the purpose of bearing for them (Shaffer, 1992: p.123), (Hiltunen, 2002: p.46). Furthermore, Brecht reflects on the public procedures and understanding despite the fact that Aristotle asserts that the plays central point is a particular characters hamartia (Shaffer, 1992: p.120-p.121). Brecht supports his alienation effect as a method that upsets the audience by way of an ostensibly surprising and odd action and image whereas Aristotle highlights the poetic continuity categorization. Brechts aim and objective is to have the audience vitally separate themselves from the play and estimate the public and shared perspective. He also wanted them to achieve in addition of an extra demand to action than a passionate liberation. Culture and art was very influenced by t he scientific developments in interaction very remarkably with the television and the knowledge era over the last four decades. Cultural critics have asked issues of how reality was represented in the simulation era as these skills and scientific developments turned out to be more and more dominant. Jean Baudrillard was one of the many theorists who believed that a move in the realistic realism style had followed. This claim has been introduced even though it is not clearly to a standard and natural Brechtian artistics and visuals significant analysis that disputes that the representation is a traditionally represented clue and it is itself an Aristotle contradiction idea which explains that a representation is an unchangeable reality. Reality is additionally a variable unit and it is needful on certain elements which are only observed highly by the media with Baudrillard along with his contemporaries (Baudrillard and Poster, 2001: p.149). The realitys pastiche is no longer an indic ation and it is made aware by its clear difference of the formation and the initial analogue. The interpretation in the knowledge era is not so evident in an affiliation anymore if it is to find Aristotles concept of peoples facts or Brechts concept of public fact while theatre in Brechts time and period was evidently defined as an expression means for the factual. Baudrillard also thought that representation does not happen to be present anymore and it also does not influence an allusive characteristic anymore as that is all people have to behave (Pawlett, 2007: p.87). This contradicts Brechts artistic and visual ideas that are centred on confronting public realism as the result of the characteristic imaginable of representations made on stage. Brecht could not have quite estimated these theatrical variations in the manner that people have to do with reality. The postmodern condition uniqueness and distinctiveness is important to this argument after it advances itself through the s cientific era beginning. Certain concepts and suggestions have claimed the postmodern condition artistic and visual unique and distinctiveness but there are several that constantly reverberate which consist of analysis and critique as an aesthetics search and the philosophy analysis. On the other hand, analysis and critique is an ideology that generally links with grammatologist (Taylor and Winquist, 2003: p.164). Jean-Francois Lyotard also disputes that culture was additionally unified by political hegemony (Strand and Le Hir, 2000: p.149). Brechts artistic and visual is clearly established on a distinct set of beliefs. His epic theatre and alienating effect theory are entirely embedded with Marxism and this not just a political basis but it is one of the majority generalizing theories of contemporary Western concept (Reis, 1993: p.136). The Marxist artistic and visual is very consolidated and it is political and diplomatic as it is against the market as an important aspect in peop les works. This aim and objective is similar to Brechts aim and objective as it has to do with basic transformation which brings a technique down and replaces it with a pristine conceptual and philosophical theory and traditions. The alienating effect supports this theory by establishing a theatre type which carries out the surprises to reduce the vital distance that is centred on the theory of the reality in an understandable point and focus in mental reality (Jameson, 2000: p.84). The philosophy, aesthetics, analysis and critique tradition and presentation dispute this idea to distancing and not engaging to support a different purpose and theme which additionally continues critical hegemonic probabilities such as fascism. The connection, purpose and theme mix altogether and as the result of that, it eliminates their double reality which confuses the view but it eventually directs an extra gentle and genuine judgment (Jameson, 2000: p.21). On the other hand, it is not necessary to entirely ignore Brechts theories as they support importance contemporarily in spite of the basic move in the purpose and theme connection, interpretation, philosophical and moral basis. There are also some tactics and approaches for Brechts theatre which really appear to suit very suitably in the postmodern condition and its artistics method (Wright, 1989: p.135). Brechts leftover utilization can be clearly linked to the suitable movements of the scientific era and the market culture and civilization even if it is used with the focused of essential distancing. The point that Brecht employs a dramatic plan that breaks itself for the alienation effect can presently be recontextualized to fulfil the postmodern artistic range (New Observations Publications Incorporated, 1985: p.47). If the alienation effect is secluded, it could clearly be accredited to Brechtian techniques. The artistic could clearly be disputed as postmodern even if his dramatic techniques are centred on theories with reference to entirety but unfortunately Brechts dramatic custom would turn out to be very contradictory if this were the issue (Trussler and Barker, 2002: p.326). It would also not stimulate public engagement anymore but only satisfy a culture and civilization which are driven for strong media and reducing the characterless. Dramatic performances in media should be reconsidered with television and digital media on the internet as the main source of interaction in the postmodern age. The creativities determining the amount rupture, the reality investigation and the theme loss could appear to reduce Brecht and every theatre conventions. However, this is just the start of the era and by way of it occurs in every basic and principle; the theories are predominant and forceful just as similar as Brechtian theatre. Maybe a further explained contemporary media outcome result will appear from the sense of modification and the remnants of it will be capable for directing the theatre role as well as Brechts theatre in the future. Fantasy Brecht views performers as a suitable representation because they market and promote an invented dignity set to the audience that feels an emotional blast causing a demonstrative climax but however, the audience has previously felt the utmost demonstrative finish at the end of the performance. This involves the recollection which follows by the certain plot outcome. The audience has no alternative but to avoid the fast diminishing recollection of their theatrical stimulation and revert to the small actual representation which looks out for them beyond the theatre inside. This is Brechts critical style of Aristotles catharsis. Brecht also wanted the audience to see the characters as part of a bigger issue rather than revolving around the specific difficulty (Heinen and Weber, 2010: p.13). His alienation effect ideology was made to stop the audience from understanding the characters on stage and it would make his aim and objective realistic. In his own words, Brecht said, Estrangement means to historicize, that is, consider people and incidents as historically conditioned and transitory. The spectator will no longer see the characters on stage as unalterable, uninfluenceable, helplessly delivered over to their fate. He will see that his man is such and such, because circumstances are such. And circumstances are such, because man is such. But he in turn is conceivable not only as he is now, but also as he might be that is, otherwise and the same holds true for circumstances. Hence, the spectator obtains a new attitude in the theatre. He will be received in the theatre as the great transformer, who can intervene in the natural processes and the social processes, and who no longer accepts the world but masters it. (Ewen, 1967: p.222) Aristotelian theatre has understood the well designed theatrical production, advanced character occurrence and delay of doubt. Brecht created Epic Theatre which consist the plot viewed in a sporadic manner as there is very insufficient cause and effect of the character progress and scene sequences is collective (Benjamin, 2003: p.6). On the other hand, the alienation effect identifies with explanation, impartiality, neutrality and it gets around feelings. Brecht attempted to succeed distancing in so many ways as he made the action representative, cruel and complete. The action for Brecht is direct which lacks the conclusion as every scene sequence is conclude inside it and it is dramatically understood to stop the misconception feeling (Jones, 1987: p.105). So as a result in Brechts Epic Theatre adaptation, Brecht not only aimed to aggravate the audience into changing culture by reconsidering mutual theory. He also wanted the audience to see the characters in the theatre performance as part of a bigger and further essential unity. He used his Alienation Effect ideology to that influence. For Brecht, the difference of theatre and existence and the performer and observer is unclear and constricted which makes it eas ier for the theatre production conclusion to be left in charge of every audience participant (Reis, 1993: p.136). Furthermore, the audience is left in sensitive condition height at the theatre production conclusion in Brechts catharsis style. The audience have to furthermore do something in opposition to the public issue which was introduced to them for finishing the demonstrative purification (Barranger, 2006: p.123). The move from realism to hyper-realism happens when the representation interpretation succumbs to simulation. The simulation scene is a distancing exterior that permits for no theatre production representation of comparison and the entire sphere it provides and characterizes. The essential world, its very infinity and hugeness is nothing more than the simulation of these importances that is a simulacrum which present a limitation approach as it controls and restrains the spaceless understanding and the partial procedure sphere from a Brechts point of view. The distanc ing fades away into closeness and existence turns out to be a simplicity and simultaneity condition. People might still come across something similar to Lyotards theory of passibility (Crockett, 2001: p.49). Lyotard expresses this conflict as an effort to change modernity to move complication and purpose by transcribing beyond the theories of its telos (Holmes, 1997: p.175). He suggests a concept he called, Working Through as opposed to modernitys guided creation which is a free theatre performance as opposed to tactical theatre performance (Malpas, 2003: p.119). Brecht and Lyotard had one thing in common. Both of them agreed that the appeal to avoid the control of a complete method pushed in direction of its individual beliefs and ahead of it whilst being in different realms in numerous concerns. In Lyotards own words, he said, Being prepared to receive what thought is not prepared to think is what deserves the name of thinking. (Williams, Crome and Lyotard, 2006: p.277) Neverthele ss, modernist works are limited and separate units for every free theatre performance in them that is just what the conventional culture organization empathizes (Murphy, 1999: p.30). The innovative modernity that is existent to this problem was overcome by political and diplomatic historical past. However, postmodernity is encountered with these circumstances and will then take the separate exit (Frascina, 1992: p.97). If the culture work is surely a commodity then it may also confess on it because the commodity as the instinctively copy argument forces the commodity out. Postmodernist culture will end its individual limits and turn out to be comparable by means of normal commodified existence in an ironic explanation on the modern work whose constant arguments and changes in any circumstances understand no recognized limits which are not continuously doing wrong (Bell and Le May, 1993: p.175), (Eagleton, 1986: p.141). If every work of art can be corrected by the decision direction, then it is boldly better to anticipate this outcome rather than reluctantly enduring it which by this time is a commodity that can keep from commodification. Postmodernist culture will give a downgraded respond to certain selectivity by fixing itself in the ground if the elevated modernist work was established in the concept (Harris and Frascina, 1992: p.97), (Eagleton, 1986: p.141). However, Brecht has commented this theory as a beginning after the bad new things instead of a beginning after the good old
Saturday, July 20, 2019
Facts of Cloning Essay -- essays research papers
The possibility of stem cell research exploded with momentum when a certain sheep named Dolly was born. The reason why this was such a breakthrough is because Dolly was the first mammal ever cloned. Although this all began in 1996, the study into stem cell research has been documented since the 1960ââ¬â¢s, where Joseph Altman and Gopal Das brought forward new evidence of adult neurogenesis ( the ongoing stem cell activity in the brain). The birth of Dolly brought many breakthroughs for the scientific community but it also created an avalanche of concern because of the ethical implications. With all of the reporting on Dolly, the news media only spoke of one type of cloning and that is reproductive cloning. This may be the most popular type of cloning known in society, but there are two others used in the scientific community. The two types are, recombinant DNA cloning (DNA cloning), and therapeutic cloning. The type of cloning used for Dolly was reproductive cloning, which is, a technology used to generate an animal that has the same nuclear DNA as another animal that is currently in existence or once was. More specifically there is a process known as SCNT (somatic cell nuclear transfer). In SCNT, the genetic material from the nucleus of a donor adult cell it transferred into a cell where the nucleus has been removed. Once this has taken place the cell that has been reconstructed must then be stimulated with either chemicals or an electric current. This must be done to initiate, or stimulate cell division. Once when cell division is at a suitable stage, the cell is then transferred into the uterus of a female host, where it will continue to develop until birth. The animals that are created with reproductive cloning are no... ... previously, ACT was only able to have one enucleated egg out of eight replicate six times before stopping. Furthermore, when Dolly was created, she was the only success out of 276 attempts. Also is the fact that more than 90% of cloning attempts fail. It would be an obvious statement to say that cloning at this stage is extremely inefficient and still in the works. In my own personal view I am pro for all cloning at this point in time. I say ââ¬Å"at this point in timeâ⬠, because I do not know where I will stand when the complete cloning of a humans will be possible. For now though, I believe that the research into diseases, and nerve damage should be fully explored. It is said that the American dream is to live in the land of the free. Is it possible that within the next fifty years the American dream could be to live for fifty years past the average life span?
Friday, July 19, 2019
Neural Masculization and Feminization :: Biology Essays Research Papers
Neural Masculization and Feminization American society separates two sexes and distinguishes two genders. Through innumerable cues, we are taught that men and women are different. Most public places provide separate restrooms for men and women. Most department stores sell men's and women's clothes in separate departments. Even separate clothing size scales exist for men and women. Many health forms and applications for schools or jobs inquire about sex. Clubs and organizations, such as Girl Scouts and Boy Scouts, exist solely for one gender or the other. When considering questions of sex and gender, each term must be defined. Sex refers to the biological distinction between male and female. Gender is the socially constructed understanding of man and woman. Why are so many distinctions drawn between male and female, man and woman? Are the differences between male and female limited to genitalia, or do the differences extend to behavior? If males and females do indeed act differently, what is the source of this difference? Several studies have indicated that males and females do act differently. One study even reported that men and women college students hold their books in different manners (1). Robert Trivers, an influential evolutionary biologist during the 1970's, suggested that males and females have evolved different patterns of behavior due to various levels of investment in reproduction and child-rearing (2) . According to Trivers' theory, female mammals are more invested in the reproductive process than male mammals because females must contribute a relatively large egg, milk, and blood to create offspring. Males, however, donate a relatively small amount of seamen. Since females must sacrifice more to reproduce, they are more likely to favor producing a smaller quantity of high quality offspring. In contrast, males have relatively little invested in each offspring, so producing a large quantity of offspring is favorable to males. Thus, theoretically, females are more selective of mates than m ales, and males must compete to win mates (2) . Because of this competition, males are thought to be more aggressive than females. Observation of human children has confirmed that young males tend to be more aggressive than young females (3) . In accordance with this pattern, preschool-aged boys are generally more willing to explore than preschool-aged girls, while girls tend to return to their mothers from exploration more frequently than boys (4) . For example, if a room was divided by some sort of barrier, with the mothers on one side and the children on the other, the boy children are more likely to try to find a way around the barrier, and the girl children are more likely to stand in the middle of the barrier and cry (4) .
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